无忧传媒

We鈥檙e helping the Internal Revenue Service (IRS) Office of Online Services change the conversation with U.S. taxpayers. Our team has developed and improved more than 25 digital products, including IRS.gov and the IRS2Go app.

With a digital-first strategy, we鈥檝e helped the IRS boost yearly revenue from electronic payments by $62 billion in 4 years while putting digital government into the hands of taxpayers.聽

Here's how we're transforming the taxpayer experience:

NEW IRS.GOV

• Designed a fully responsive, secure, and mobile-friendly user interface, and migrated and deployed 125,000+ pages of crucial tax-related content

DATA-DRIVEN EXPERIENCE DESIGN

• Collected actionable insights from 70+ field studies that redefined how taxpayers interact with products and services聽

NEW ANALYTICS & MEASUREMENT

• Enhanced web analytics to more than 12 products, transitioning taxpayers from 鈥渨indow shoppers鈥� to 鈥渂uyers"

SECURE AUTHENTICATION & AUTHORIZATION

• Improved access while detecting fraud by highlighting abnormal user behavior and suspicious activity

Here's how we're delivering results with people-focused strategies: